Google Backs Off Deal With Yahoo

Google has been trying for weeks to get a proposed deal with Yahoo approved by the Justice Department. The deal would have increased Google’s internet advertisingreach by showing its ads through the Yahoo Network in exchange for payments to Yahoo. Google had offered significant concessions in the deal to try and appease anti-trust advocates, but I guess it has decided that it just isn’t worth the trouble. I don’t think that the failure of this deal will really effect internet advertisers very much unless it results in a new Microsoft bid for Yahoo. Microsoft has not yet made any new offer, but many believe that they may take another shot at acquiring the company. Only time will tell.