It is one of an increasing number of companies that is using the power of the internet to cross the line into the real world. Think of it as the anti-blog. There is something about a physical, tangible object that can be shared that is different from a website. As our professional and personal lives go increasingly online, there is a real hunger to physically interact with something.There are other ways to bridge the divide between the digital world and the real one. Poken, for example, has created a keychain USB device that allows you to exchange your profile information from sites like Facebook with people you meet socially by touching their Poken to yours. You get back home, plug it into the computer, and your new friend is loaded on to the system.